This research paper looks at how personal care brands are creating natural skincare offerings that appeal to health and environmentally-conscious consumers. As more millennials enter parenthood, their demands for organic, natural products and authentic brand values are also inspiring similar expectations for their own children’s well-being. Modern brands are meeting these demands by creating natural baby skincare lines focused on plant-based ingredients, verified transparency and sustainable production to build purchase and brand confidence.
Published May 2018 #health #millennials #papers #premium #retail #skincare #sustainability #wellness
Source: Life & Hacks by PSFK
