This PSFK research paper gives an overview of how brands are elevating their relationships with their customers, while simultaneously creating meaningful value around their product and brand experience. Through a range of activities that include the development of educational content, community-building initiatives and one-to-one service and support, brands are going beyond the transactional moment of purchase to build emotional connections with their audiences.
The report features best-in-class case studies and insights collected from the PSFK x Suzy Brand Connection Survey, an original survey of 1,000 consumers conducted by PSFK and Suzy, the real-time consumer polling platform.
Published June 2019 #adidas #affectiva #allbirds #amazon #gucci #hm #hims-2 #nike #papers #porsche #samsung #snapshots #target #technology #toms #trader-joes-2 #viv-labs #walmart
Source: Life & Hacks by PSFK