This research paper highlights innovative ways that companies are leveraging data and technology to create truly personalized experiences.
In this digital age, a human touch is becoming increasingly important, and customers want to be seen as people–not just the sum of their data. Brands are strengthening their customer-first approach by developing emotionally intelligent and aware artificial intelligence to ensure humanistic experience across digital points, via brand engagements such as chatbots, interactive displays, and in-person or virtual interactions with store associates.
Published August 2018 #ai #artificial-intelligence #chatbots #data #digital-points #interactive-displays #papers #personalized-experiences #premium #retail
Source: Life & Hacks by PSFK
