So many professionals in the retail industry never studied it. Even the people behind brands like Tesco and Apple didn’t. But success in retail isn’t determined by a formal education—it comes from something else. After 15 years of research in the retail arena, PSFK has distilled an answer to the question of what drives success: Understanding the Customer Experience Journey. Innovators who are aware of this path to purchase and how to leverage it are the ones who secure sales and excel in a crowded field.

Now, we’ve defined the Customer Experience Journey in Retail Today, a strategic guide for anyone who works in the business, and wants to accelerate engagement and sales. Inside, PSFK has outlined an intuitive, 10-stage framework for successful retailing in today’s landscape.

This free 10-page excerpt acts as an introduction to the full book, which explains the Customer Experience Journey in easy-to-understand, actionable terms. Retail Today is available now to purchase on Amazon. #brand-activation-immersion #customer-journey #cx #delivery-logistics #loyalty-membership #merchandising-curation #payments-transactions #post-purchase-support #product-engagement-packaging #retail #retail-today #shopper-education-assistance #shopper-marketing-promotion #store-experience-design #transactions-payments
Source: Life & Hacks by PSFK