The following research gives an overview on the toy industry, examining new ways brands and retailers are thinking about maximizing engagement around traditional formats and rethinking what’s possible with new technologies and channels.

This research paper also provides insight and examples of how brands are driving relevance through playful and interactive marketing, experiential and educational retail, and lifestyle immersion

Published January 2019 #big-box #children #disney #education #engagement #interactive-content #papers #party-city #premium #retail #target #toy #walmart
Source: Life & Hacks by PSFK