Consumers want more than just a conversation—they want to take part in the action. They view brands a valuable resource and seek opportunities to create and collaborate to accomplish more. Brands can act as both a partner and a platform, offering access to programs, initiatives and tools to allow consumers to connect and participate on a deeper level. These efforts can spark a halo effect that elevates both the brand and the broader community.

The following fan community report provides a quick look at new ways that brands and companies are engaging fans by designing or curating experiences that tap into the fan mindset and empower their passions.

Published January 2019