As wellness and fitness trends maintain their momentum, apparel brands and retailers are finding new ways to complement the holistic and wellness experience for customers. This research paper highlights how brands are helping consumers achieve their wellness goals and showcase their healthy lifestyle, from collaborating with boutique fitness studios to designing with innovative performance-enhancing technology.

Published July 2019 #athleta #bandier #equinox #kohls-brands #lululemon #nike #outdoor-voices #papers #peloton #reebok #snapshots #soul-cycle
Source: Life & Hacks by PSFK