From coast to coast, new activations in gaming and esports that employ cutting-edge tech like augmented and virtual reality are springing up. This research paper provides an overview, grouped by U.S. city, exploring the ways that gaming brands are driving next-level engagement through community-oriented, state-of-the-art experiences.
Published February 2020 #augmented-reality #brand-activation-immersion #esports #fortnite #176299598 #gaming-play #new-york-city #overwatch #papers #snapshots #technology #virtual-reality
Source: Life & Hacks by PSFK
