While millennials’ entrance into adulthood coincided with ubiquitous technology advancements, our research finds that they are intensely community-centric, valuing real-life experiences, physical connections and memory-building opportunities. At the same time, they bridge the gap between shopping online and offline, prioritizing convenience, immediacy and valuable assistance no matter the channel.

The following research explores millennial lifestyle behaviors, as well as brand and retail expectations.

Published September 2018