This research paper gives an overview of how companies are deploying technologies that help people create new habits and motivate them to commit to routines on an ongoing basis. From AI-enabled digital apps that track, analyze and recommend healthier lifestyle solutions to gamified customer loyalty programs that incentivize consumers to adopt new behaviors, these innovations are helping consumers adopt healthier habits, allowing them to optimize their daily lives while improving their fitness, nutrition and overall well-being.

Published September 2019