Today’s consumers expect brands to be authentic, transparent and impactful, going beyond simple PR stunts by integrating progressive values into their core identities and business plans. This research paper demonstrates the ways brands are creating meaningful relationships with charities and nonprofit organizations to foster impactful solutions to long-standing social, environmental, political and economic problems.

The report includes insight into and examples of the innovative solutions that brands helped develop to ensure the wellbeing of individuals, communities and the planet, including providing greater access to resources, investing in the next generation of changemakers and giving back to the communities that they work in.

Published November 2019 #adidas #amazon #asos #charity #community #cvs-health #donations #food-and-beverage #food-court #grocery #hm #health-3 #ikea #kroger #lego #lyft #nonprofits #papers #recycling #retail-travel-hospitality #snapshots #sustainability #target #united-airlines #wellness
Source: Life & Hacks by PSFK