The conversation around health has changed. Consumers are looking beyond the traditional medical system to embrace a more holistic view of health and wellness, as digital platforms enable them to take a more proactive role in managing their health. At the same time, they expect more from the products and services they buy and have new standards for convenience, personalized service and transparency.

Through the lens of six industry pillars, PSFK’s Retail Health & Wellness Debrief shows how brands and retailers are responding by offering affordable, convenient and customer-centric health and wellness-focused products, from in-store consultations to at-home testing. It is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.

Published September 2018 #consultations #customer-experience #debrief #digital-platforms #health #in-store #in-store-consultations #medical #personalized-service #premium #wellness
Source: Life & Hacks by PSFK