NYRIW Preview: Experiential Retail Studio Founder On Captivating The Phygital Consumer

Ahead of speaking on the panel IRL Retail Design in a Digital Age, Whereabout founder and creative director Gabriela Baiter explains how the studio helps digitally native brands as well as retailers like Uber and Floyd enable dynamic, interactive, memorable experiences that foster community and drive engagement
Source: Life & Hacks by PSFK

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