Author: PSFK Research

PSFK researchers spot the next-wave of business practices with impact Source: Life & Hacks by PSFK

Four key areas along the customer journey where CPGers have the opportunity to bring their A game in a competitive space Source: Life & Hacks by PSFK

The Beijing-based app is still increasing in popularity, and even infiltrated the Super Bowl this year. But what opportunity does the platform really hold for brands to drive engagement? PSFK…

You can’t manufacture hype, and younger consumers are hard to fool when it comes to selling them on a so-called ‘must-have.’ Here are key ways to up your covet factor…

PSFK has spotted a trend bubbling up at the juncture of exclusivity and community, where brands retailers are tapping into the ephemeral and the human with unique networks as a…

Moving beyond labels like genre and demographic to engage audiences in an age of ever-evolving identity Source: Life & Hacks by PSFK

This piece explores the new California Consumer Privacy Act (CCPA) and how it is a signal among many for companies to further transform their business-consumer relations into a partnership built…

Over the past decade, retail has undergone seven key shifts, which PSFK research has tracked in our reports and continued to watch develop. Here’s how they’re impacting retail today—and how…

In partnership with Suzy, PSFK research reveals that tomorrow’s consumers will expect increasingly personalized and localized offers and experiences that go beyond mere transactions Source: Life & Hacks by PSFK

PSFK’s Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in…