Op-Ed: Understanding What Consumers Want Without Ever Asking Them
With Coca-Cola launching four new flavors of Diet Coke, Black Swan Chief Strategy Officer Hugo Amos examines the power of social listening in brand strategy Source: Life & Hacks by…
With Coca-Cola launching four new flavors of Diet Coke, Black Swan Chief Strategy Officer Hugo Amos examines the power of social listening in brand strategy Source: Life & Hacks by…
Oliver Fuselier and Dustin Callif, Managing Partners at Tool of North America, take a look at the strategies behind this year’s Super Bowl ad campaigns Source: Life & Hacks by PSFK
From Nike x MoMA to Jeff Koons x Louis Vuitton, a host of collaborations between fashion and art are popping up Source: Life & Hacks by PSFK
Rob Campbell, Chief Strategy Officer at Deutsch Los Angeles, unpacks which spots were most and least effective on advertising’s big day Source: Life & Hacks by PSFK
Chef Nicholas Morgenstern of the eponymous NYC ice cream parlor chats with PSFK about evolving preferences in the ways consumers buy, cook and consume food Source: Life & Hacks by…
Every month we ask our readers to support our researcher into an industry vertical. In February, we’re looking at the Travel market Source: Life & Hacks by PSFK
Advances in AI and robotics are leading to consumer models becoming increasingly useful in our day-to-day lives Source: Life & Hacks by PSFK
Suvie’s CEO and Co-Founder Robin Liss speaks to PSFK about IoT in the home and what the future of cooking might look like Source: Life & Hacks by PSFK
Bracelet, which can vibrate to point an employee’s hand in the right direction, would further increase surveillance of work environments Source: Life & Hacks by PSFK
Teralytics uses telecommunications data to help cities and services plan transportation based on how people move Source: Life & Hacks by PSFK