From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
It is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.
Published Aug 2018 #commerce #content #debrief #grocery #hospitality #marketing #personalized #premium #retail #social-media-2
Source: Life & Hacks by PSFK
