[New report] Building Brand Platforms Around Health-Conscious Consumers

People have higher standards for their products and are paying more attention to what goes into their food, makeup and cleaning products. As a result, health-conscious startups as well as legacy brands are creating innovative ways to build brand platforms around the better-for-you consumer. From branded partnerships and subscription services to immersive sampling and lifestyle partnerships, this report highlights key ways CPG brands and retailers are enabling shoppers to make healthier choices.