As more consumers are watching videos on their mobile devices, leveraging the video format is becoming an increasingly crucial strategy for brands. From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. This PSFK research paper explores best-in-class examples of how video is directly connecting customers to products, via entertaining and educational content, and more.
Published December 2018
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Source: Life & Hacks by PSFK
