This research paper explores how retailers are leveraging interactive digital touchpoints to reinvent the product discovery and checkout process and enable customers to have more seamless, informed and personalized shopping experiences. From AR-enabled kiosks to enhanced smart displays, brands have an increasing opportunity to invite their customers into a shopping ecosystem that empowers them to own their purchasing experiences, with minimal, yet more efficient, assistance from store associates.
Published August 2018
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Source: Life & Hacks by PSFK
