Lifestyle

Seed is a DTC subscription probiotics maker that takes education seriously, requiring its brand reps to complete a multi-stage course and pass an exam to ensure consumers are informed correctly …

From cosmetics to Chipotle, brands are tapping the app to create original interactive content and drive engagement with the platform’s Gen-Z audience Source: Life & Hacks by PSFK

How the fast-casual chain gave fans the opportunity to show off their moves in TikTok shorts. Source: Life & Hacks by PSFK

American Football league The NFL modernized the promotion of its 100th season through a partnership with social short-form video platform TikTok. The partnership consisted of the creation of the official…

As consumer behavior around alcohol—and food & bev generally—continues to shift and more people embrace a wellness-focused lifestyle, the beverage space is undergoing major transformation to retain and improve engagement…

Jumping on the big opportunity the booming gaming and esports space offers, Atari is parlaying its brand into a new video game-focused lodging and hospitality experience, complete with next-gen AR…

The Beijing-based app is still increasing in popularity, and even infiltrated the Super Bowl this year. But what opportunity does the platform really hold for brands to drive engagement? PSFK…

From coast to coast, new activations in gaming and esports that employ cutting-edge tech like augmented and virtual reality are springing up. This research paper provides an overview, grouped by…

You can’t manufacture hype, and younger consumers are hard to fool when it comes to selling them on a so-called ‘must-have.’ Here are key ways to up your covet factor…

A sustainability-focused ecommerce platform runs two NYC outposts to making it easy for shoppers to keep their eco impact low Source: Life & Hacks by PSFK